FLIP, DON'T SELL

Home flipping is lucrative. We help clients  “Super Stage” their homes so they can flip them instead of selling as is.

The selling price can be 40% more. It doesn’t take much extra time, and we do all the work.  

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3 Bed, 4 Bath, Studio City CA

$2.6M

As-is estimate

$3.5M

Sold price

$217K

Super Staging Investment

6 Wks

Project Duration

$900K

Net Profit

Before After
Before After
Before After
Before After
Before After
Before After
Before After
Before

3 bed, 3 bath, Mission Viejo CA

$2.6M

As-is estimate

$3.5M

Sold price

$217K

Super Staging Investment

6 Wks

Project Duration

$900K

Net Profit

Before
Before

4 bed, 4 bath, Alameda CA

$2.6M

As-is estimate

$3.5M

Sold price

$217K

Super Staging Investment

6 Wks

Project Duration

$900K

Net Profit

Before
Before

How UPSTAGE works.

We use our proprietary algorithm to assess the current and optimized values of your property.

Our design team recommends upgrades that will significantly increase the value and sale price of your home.

the bid and time frame are fixed. The client puts the cost in escrow and we manage and pay for the entire project, which is executed by our vetted team of local pros.

When the property is sold, the client keeps all the additional profit and reimburses us for the upgrades.

* we make money from a small project fee and our sales commission.

Address

20 Main Street, Suite 1 East Hampton, NY 11937

Contact

(646) 856-2809 ray.lord@elliman.com

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Copyright © 2025 | Privacy Policy

Fair Housing Notice | Douglas Elliman Standard Operating Procedures

©2025  DOUGLAS ELLIMAN REAL ESTATE. ALL MATERIAL PRESENTED HEREIN IS INTENDED FOR INFORMATION PURPOSES ONLY. WHILE, THIS INFORMATION IS BELIEVED TO BE CORRECT, IT IS REPRESENTED SUBJECT TO ERRORS, OMISSIONS, CHANGES OR WITHDRAWAL WITHOUT NOTICE. ALL PROPERTY INFORMATION, INCLUDING, BUT NOT LIMITED TO SQUARE FOOTAGE, ROOM COUNT, NUMBER OF BEDROOMS AND THE SCHOOL DISTRICT IN PROPERTY LISTINGS ARE DEEMED RELIABLE BUT SHOULD BE VERIFIED BY YOUR OWN ATTORNEY, ARCHITECT OR ZONING EXPERT. THE NUMBER OF BEDROOMS LISTED ABOVE IS NOT A LEGAL CONCLUSION. EACH PERSON SHOULD CONSULT WITH HIS/HER OWN ATTORNEY, ARCHITECT OR ZONING EXPERT TO MAKE A DETERMINATION AS TO THE NUMBER OF ROOMS IN THE UNIT THAT MAY BE LEGALLY USED AS A BEDROOM. EQUAL HOUSING OPPORTUNITY. 20 MAIN STREET, EAST HAMPTON, NY 11937. (646) 856-2809

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PRESTO instant redesign tool

>Our one-touch tool lets buyers redesign an entire home, which significantly increases their confidence in making an offer.
Try PRESTO instant redesign tool

87%

Respondents feel more confident making an offer on a home with access to VR or AR visualizations

Better Outcomes for buyers

We’ve represented nearly 200 Hamptons buyers since 2020. Our team knows every street and lane from Montauk to Remsenburg.

THE RIGHT PLACE, THE RIGHT PRICE.

We’re good at all the right things: listening, knowing the neighborhoods intimately, seeing what’s possible – and what might be wrong – with a property. And we’re very good at getting our clients the right price.

EASIER IS BETTER THAN HARD.

Our goal is to be the one-and-only stop for buyers:

  • providing detailed expansion opportunities
  • ensuring every the property is close-ready
  • recommending vetted services for home improvement, maintenance and more
  • COMING: insurance, property management, title services, relocation

Pro marketing dept.

We approach selling properties the same way sophisticated markers create campaigns for upscale consumer brands.

An industry first: We’ve created a small group of the best, local brokers who advise on our pricing so we get an honest appraisal from other experts.

Every major consumer products company does it. We use the same approach to test pricing, targeting and creative.

We create a multi-channel plan that ensures the message reaches precisely the right audiences. We also market properties off the main channels to limit the days it’s publicly listed.

We find what makes a property stand out, then bring it to life with smart, beautiful creative execution.

The Coolest Virtual Tools

All our listings use the latest AI Tools to show buyers how to re-decorate a home with just a click.
And all listings include high-def 3D tours hosted by the broker.

Explore Our Redesign Tool
View Our 3D Walkthrough

87%

Respondents feel more confident making an offer on a home with access to VR or AR visualizations

31%

How much faster listings sell with

43%

Respondents feel more confident making an offer on a home with access to VR or AR visualizations

Flip, don't Sell

Home flipping is lucrative. UPSTAGE is our innovative model that  helps clients  update their homes so they can flip them instead of selling as is. The selling price can be 40% more. It doesn’t take much extra time, and we do all the work.  

View UPSTAGED Homes

30%-50%

Selling premium for short-term home flipping in luxury markets

75%-200%

ROI for home improvements such as painting, flooring and minor kitchen and bath upgrades

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